Lumadea
Lumadea is a cosmetics line that uses snail slime as its main ingredient. I designed the logo and the entire packaging range, creating a visual system that elegantly highlights the key ingredient and presents the product line as a complete skincare routine. I managed the product communication both online (social media) and offline (trade shows and printed promotional materials), overseeing the art direction of the photoshoot carried out at Erika Banchio’s studio.
Client
Lumadea – Created during my collaboration with Creostudios S.p.a.
DELIVERABLES
Brand identity Packaging design Photoshoot direction
Year
2021
Role
Creative Director, Designer
The visual concept is based on the Fibonacci sequence and the golden ratio: a proportion that represents harmony and perfection in nature.
Each product corresponds to a number in the sequence, suggesting a beauty ritual that unfolds in balance, starting from the face and extending to the whole body.
The golden ratio deliberately echoes the shape of a snail shell, creating an immediate and direct visual link to the brand’s key ingredient.
Lumadea consists of six main lines: Essential Face, Essential Body, Man, Fresh, Pharma, and Make-up.
Each line has its own distinctive characteristics and, therefore, a unique graphic style, while maintaining the same visual grid to ensure consistent brand recognisability.
