Smartpricing
For Smartpricing (a revenue management software), I designed a clear and accessible visual identity and developed visual guidelines, illustrations, and infographics to make the product simple and intuitive. The goal: to help hoteliers immediately grasp the product’s value and technological innovation — even if they are not familiar with revenue management — and to position the brand as a benchmark in an increasingly competitive market.
Client
Helium S.r.l.
DELIVERABLES
Visual identity, Advertising, Illustration
Year
2024
Role
Art Director, Designer, Illustrator
Building on the existing logo, I optimised the colour palette, making it brighter and enhancing contrasts to ensure better visibility and readability both online and offline.
I expanded the visual identity by introducing new graphic assets — such as illustrations and product infographics — to make the features immediately understandable.
For social media communication, I designed campaigns with a witty and engaging tone, leveraging real-time marketing dynamics.
Since 2024, Smartpricing has been recognised as one of the top 10 Italian startups, further reflecting the strategic impact of its renewed visual identity, designed to strengthen the brand’s presence in the market.
