Miart
"Crescendo" is the conceptual and visual theme of the 2023 edition of Miart. To translate a sonic perception into an evocative image, the event’s key visual centres on the repetitive, rhythmic figure of a person walking — a continuous movement with no defined destination. In my creative proposal, Miart is not a point of arrival, but a crossroads. A place of convergence, where creative energies meet, resonate, and evolve. A transit space holding visions in progress and future possibilities.
Client
Miart – Created during my collaboration with Creostudios S.p.a.
DELIVERABLES
Advertising
Year
2021
Role
Art Director, Designer
The campaign is built around two visual anchors: the repeated model figure and the Miart logo, woven into a series of graphic compositions.
The concept of ‘Crescendo’ is accompanied by a dynamic use of colour and shape — a carefully balanced palette and recurring elements, reconfigured in constantly shifting layouts.
This approach extends the visual identity beyond the limits of conventional design grids, maintaining recognisability while embracing expressive freedom.
