Galup packaging

For Galup Colombe and Panettoni, I created a series of digital illustrations printed on the packaging of their confectionery products, inspired by a playful 1950s aesthetic that reflects the brand’s identity. I carefully selected colours, poses, and everyday moments — play, sport, and discovery — to bring the joy of traditional sweets directly onto the packaging. My contribution helped preserve Galup’s unmistakable style while maintaining the brand’s strong recognisability in the market.