Smartness
Smartness is the platform that brings together various software solutions designed to simplify the daily work of hoteliers worldwide. A growing ecosystem that required a brand identity capable of evolving over time without losing coherence or recognisability. For this project, I designed Smartness’ new visual identity, developing a strong and vibrant brand system built to grow.
Client
Helium S.r.l.
DELIVERABLES
Visual identity UI design website Advertising
Year
2025
Role
Creative Direction
To highlight the platform’s key features and communicate Smartness’ software in an accessible and clear way, I developed a series of interface visualisations.
These summaries provide a simplified and intuitive overview of the dashboard’s features, showcasing the most appealing aspects of the products.
Visual Identity
Irregular polygons move within a grid, symbolising the stability of the software developed by Smartness. The imagery is designed to convey the software’s adaptability to the needs of each hotelier, thanks to advanced machine learning technologies.
